Our point of view
About Lean it 101
We help businesses grow profitably and sustainably, creating more freedom for leaders, teams, and owners.
Positioning
We help businesses grow profitably and sustainably, creating more freedom for leaders, teams, and owners.
How we do it
We redesign how work gets done through Lean thinking, intelligent systems, and agentic execution.
Belief
AI is not the end. It is a means to build stronger operations, better decisions, and more room for people to focus on what matters most.
What we do today
Benjamin is our product for helping businesses execute sales, support, and operational work with more speed, consistency, and less friction.
Our operating philosophy
Our roots in Lean and transformation taught us that technology only creates value when it supports purpose, people, trust, clear strategy, disciplined management, and strong execution.
Our roots
Lean it 101 was founded in 2015 after years of hands-on work leading complex software and organizational transformations across industries. That background still shapes how we build: start with purpose, respect people, align strategy, improve execution, and keep systems getting stronger over time.
Our roots
Our roots
These moments reflect the path that shaped our point of view: practical transformation work, hard operational lessons, and product thinking grounded in reality.
See success stories and testimonialsWhat we do today
Benjamin is our product for helping businesses execute sales, support, and operational work with more speed, consistency, and less friction.
Our past is not the business model we want to repeat. It is the foundation that helps us build Benjamin in a way that actually works.
Platform Team
Lean it 101 operates as a distributed platform team with product engineering, AI operations, delivery, and commercial execution working together around Benjamin.
Leadership
Samuel Crescêncio — Founder & Principal Engineer
Samuel Crescêncio — Founder & Principal Engineer
Samuel is a hands-on system builder who designs, builds, and operates execution platforms that combine Lean principles and AI.
With over 30 years of experience across software engineering, organizational systems, and executive leadership, his work sits at the intersection of architecture and execution.
As one of the early pioneers of Agile and Lean practices in Latin America, Samuel helped shape the regional community through initiatives such as Agile Brazil and served on the Agile Alliance Board of Directors from 2010 to 2015.
Today, his focus is building Benjamin as a productized system that operationalizes transformation continuously, rather than treating it as a consulting initiative.
What we believe
- Work should scale without exhausting people
- AI should increase clarity, not noise
- Humans should stay in control of decisions
- Systems should be understandable, traceable, and governable
- Sustainable performance matters more than short-term optimization
Where we are going
We are building a product company with recurring revenue, a lean high-performance team, and customers who keep expanding Benjamin because it makes their operations stronger over time.
We are not trying to sell long consulting engagements. We are building Benjamin to deliver repeatable value at scale.
Book a Demo
Benjamin will collect the minimum details needed and show real available slots so we can understand your context and show where it can help first.
