Why Lean it 101 exists
About Lean it 101
Lean it 101 exists to make work more effective and sustainable in the AI era.
Foundation
We are a product company building Benjamin: an AI execution platform for sales, support, and lead capture.
Purpose
Make work more effective and sustainable in the AI era.
Mission
Help companies deploy intelligent agents for sales and customer support in days, without needing to build or manage AI systems internally.
Vision
Become the trusted platform that makes AI agents practical and sustainable for small and mid-sized businesses.
What we do today
Lean it 101 is the company behind Benjamin, an agentic AI platform built for sales, customer support, and lead intake in real business environments.
How we think about AI
AI does not fix broken systems. It amplifies what already exists. We design agents around business processes, accountability, and human handoff.
Our roots
Lean it 101 was founded in 2015 after years of hands-on work leading complex software and organizational transformations across industries. From early Lean transformations to today's agentic systems, one principle stayed constant: systems must grow stronger over time.
Our roots
Our roots
These moments reflect our path from Lean transformation work to product execution with Benjamin.
Lean it 101 was founded in 2015 after years of hands-on work leading complex software and organizational transformations across industries. From early Lean transformations to today's agentic systems, one principle stayed constant: systems must grow stronger over time.
What we do today
Lean it 101 is the company behind Benjamin, an agentic AI platform built for sales, customer support, and lead intake in real business environments.
Our past shaped the way we build now: practical systems, human context, and measurable outcomes.
Platform Team
Lean it 101 operates as a distributed platform team with product engineering, AI operations, delivery, and commercial execution working together around Benjamin.
Leadership
Samuel Crescêncio — Founder & Principal Engineer
Samuel Crescêncio — Founder & Principal Engineer
Samuel is a hands-on system builder who designs, builds, and operates execution platforms that combine Lean principles and AI.
With over 30 years of experience across software engineering, organizational systems, and executive leadership, his work sits at the intersection of architecture and execution.
As one of the early pioneers of Agile and Lean practices in Latin America, Samuel helped shape the regional community through initiatives such as Agile Brazil and served on the Agile Alliance Board of Directors from 2010 to 2015.
Today, his focus is building Benjamin as a productized system that operationalizes transformation continuously, rather than treating it as a consulting initiative.
What we believe
- Work should scale without exhausting people
- AI should increase clarity, not noise
- Humans should stay in control of decisions
- Systems should be understandable, traceable, and governable
- Sustainable performance matters more than short-term optimization
Where we are going
Lean it 101 is building a platform-first company to make intelligent agents practical, trustworthy, and sustainable for SMBs worldwide, without requiring internal AI or IT teams.
Benjamin is our path forward.
