Company context

Our story explains why Benjamin is built for real operations.

Lean it 101 started in complex software and transformation work. Benjamin is the product outcome of that experience, not a side experiment layered on top of generic AI copy.

Where we come from

Our roots are in delivery systems, operational improvement, and organizational execution across demanding environments.

Why Benjamin exists now

We wanted a product that could turn operational patterns into repeatable AI-supported execution instead of another consulting dependency.

What we sell today

Today the commercial focus is Benjamin: a product platform for sales, support, and lead generation workflows.

Lean it 101 story

Selected legacy track record

These references are part of our history and capability, not product proof for Benjamin. They show the operational depth behind how we build.

Vale

R$50M annual savings

Large-scale transformation work focused on operational redesign, delivery systems, and measurable business results.

Softplan

80% backlog reduction

Workflow and support improvements that reduced backlog sharply and eliminated major operational losses.

Brumadinho response

Cross-functional transformation under pressure

High-stakes coordination and execution in a context where operating discipline mattered more than slideware.

Samuel Crescencio

Leadership

Founder & Principal Engineer

Samuel Crescencio

Samuel Crescencio has spent decades operating at the intersection of software engineering, organizational systems, and execution.

That background matters because Benjamin was built with a bias toward operational reality, not just impressive demos.

The past stays as context. The product is the present.

If you are evaluating Lean it 101 today, evaluate us on Benjamin, the workflows we target, and the clarity of the buying experience.

Success Stories
Real Challenges, Remarkable Results: Discover How We Drive Transformations Across Industries.
Brumadinho Response
Brumadinho Response

Transforming Chaos into High Performance

Amid one of Brazil's worst industrial disasters, Samuel Crescêncio helped Vale's DigitalLab bring clarity and focus to a highly complex and rapidly evolving situation. By applying Lean and Agile principles within hours, he enabled effective decision-making and operational efficiency. The results? Streamlined workflows, enhanced collaboration, and a cultural shift that inspired broader organizational improvements across Vale.
Vale, Energy Area
Vale, Energy Area

Driving Efficiency and Savings in Energy Management

Through a multi-year collaboration, Lean It 101 drove a comprehensive transformation within Vale’s Energy Division, focusing on strategic planning, process optimization, and cultural enablement. This initiative delivered R$50 million in annual savings, fostered seamless collaboration across global teams, and established a sustainable culture of continuous improvement.
Revolutionizing Sigma Cloud and Driving Market Leadership
Revolutionizing Sigma Cloud and Driving Market Leadership

Transforming Segware’s operations through strategic planning and concurrent engineering.

Lean It 101 partnered with Segware to revamp their flagship product, Sigma Cloud, achieving a scalable, modernized platform with improved customer retention and a collaborative culture that solidified their market leadership.
Modernizing Legacy Systems and Leadership Culture
Modernizing Legacy Systems and Leadership Culture

Transforming Softplan’s operations through strategic planning and leadership alignment.

Lean It 101 collaborated with Softplan to modernize their extensive legacy systems and align leadership strategies, driving an 80% reduction in ticket backlogs and delivering R$1.2 million in annual cost savings. The transformation improved operational efficiency, enhanced service delivery, and fostered a culture of continuous improvement.

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