Company context
Our story explains why Benjamin is built for real operations.
Lean it 101 started in complex software and transformation work. Benjamin is the product outcome of that experience, not a side experiment layered on top of generic AI copy.
Where we come from
Our roots are in delivery systems, operational improvement, and organizational execution across demanding environments.
Why Benjamin exists now
We wanted a product that could turn operational patterns into repeatable AI-supported execution instead of another consulting dependency.
What we build today
Today the focus is Benjamin: an AI platform for customer support and operational workflows in B2B SaaS companies.
Selected legacy track record
These references are part of our history and capability, not product proof for Benjamin. They show the operational depth behind how we build.
R$50M
Vale
80%
Softplan
10+
years
Leadership
Founder & Principal Engineer
Samuel Crescencio
Samuel Crescencio has spent decades operating at the intersection of software engineering, organizational systems, and execution.
That background matters because Benjamin was built with a bias toward operational reality, not just impressive demos.
The past stays as context. The product is the present.
If you are evaluating Lean it 101 today, evaluate us on Benjamin, the workflows we target, and the clarity of the buying experience.