Privacy policy

This Privacy Policy describes how LEANIT101 SERVIÇOS EM INFORMÁTICA, CNPJ 22.724.260/0001-42 ("Lean it 101", "we") collects, uses, and shares personal data when providing Benjamin.


Quick summary
  • We collect data to operate Benjamin and process payments.
  • We do not sell personal data.
  • You can request access, correction, or deletion.
  • We may use de-identified data to improve the product.

1. Roles under data protection laws

For account, billing, and support data, we act as a Controller. For Customer Content submitted by Customers (e.g., end-user data), we act as a Processor following the Customer’s instructions.

2. Data we collect

  • Account data: name, email, company, role, phone.
  • Payment data: transactions processed by Stripe.
  • Usage data: logs, IP, browser, access events.
  • Customer Content: texts, files, and instructions sent to Benjamin.
  • Integrations: data needed to connect CRMs, calendars, and channels.

3. How we use data

  • Provide the Services, support, and operational communications.
  • Process payments and prevent fraud.
  • Improve performance, security, and reliability.
  • Use aggregated and de-identified data to improve Benjamin.

4. Sharing

We share data with essential providers (e.g., hosting, email, payments) and with AI providers when needed to process requests. These partners are contractually required to protect data and may not use it for their own purposes.

5. International transfers

Some providers may operate outside Brazil. We use appropriate safeguards for international transfers as required by law.

6. Security

We apply technical and organizational measures to protect data, including encryption, access controls, and monitoring.

7. Retention

We retain data only as long as necessary for the stated purposes or legal obligations. Customer Content can be deleted upon request or upon contract termination.

8. Your rights

You may request access, correction, portability, or deletion. For data provided by your company, requests should be directed to your employer or Customer Controller.

Privacy contact: privacy@leanit101.com.

9. Cookies

We use essential cookies and local storage for authentication and preferences. With your yes, and only with it, we also use Google Analytics and Meta pixel cookies to learn which pages and campaigns bring visitors to the site. Without your yes, those tools stay in denied consent mode and record nothing that identifies you. We do not sell data for third-party marketing.

10. Updates

We may update this Policy and will notify you of material changes.

Last updated: December 27, 2025

With your yes, we use cookies to learn which pages and campaigns bring visitors to Lean it 101. Without it, no cookie is stored and nothing that identifies you is recorded. How we use your data