Company context
Lean it 101 started in complex software and transformation work, and that is still what we do. We embed senior pods in the operations that hold companies back, and Benjamin is the platform that came out of doing it.
US$9M+
annual operational savings documented at Vale
80%
support tickets reduction at Softplan, enterprise scale
10+
high-stakes transformation programs delivered
30+
years building software and operations
3,000+
people trained in Lean, Agile and engineering practices
Our roots are in delivery systems, operational improvement, and organizational execution across demanding environments.
We wanted a product that could turn operational patterns into repeatable AI-supported execution instead of another consulting dependency.
Today the focus is Benjamin: an AI platform for customer support and operational workflows in B2B SaaS companies.

Selected legacy track record
These references are part of our history and capability, not product proof for Benjamin. They show the operational depth behind how we build.
R$50M
Vale
80%
Softplan
10+
years
Track record

Transforming Chaos into High Performance
Brumadinho Response
Transforming Chaos into High Performance

Driving Efficiency and Savings in Energy Management
Vale, Energy Area
Driving Efficiency and Savings in Energy Management

Transforming Segware’s operations through strategic planning and concurrent engineering.
Revolutionizing Sigma Cloud and Driving Market Leadership
Transforming Segware’s operations through strategic planning and concurrent engineering.

Transforming Softplan’s operations through strategic planning and leadership alignment.
Modernizing Legacy Systems and Leadership Culture
Transforming Softplan’s operations through strategic planning and leadership alignment.
Senior pods, embedded with your team
Every engagement is staffed with a small pod of senior engineers who move between business problems, architecture, code, infrastructure and production operations.
There is no long chain of account managers, and no handoff from senior consultants to junior delivery teams. The people who understand the problem are the people who build the solution.
Assessment lands in one to two weeks. The first production delivery follows in two to four, and it grows from there.
Lean it 101 was founded in 2015 by Samuel Crescencio, who has been building software since 1994 and created the Lean Pyramid, the transformation framework behind how we work.
The practice was shaped inside the global Lean and Agile community, including five years on the Agile Alliance board of directors in the United States, working alongside Rebecca Parsons, Diana Larsen and Esther Derby, and learning from Mary and Tom Poppendieck, Henrik Kniberg and Pat Reed.
That lineage shows up as engineering judgement in production, applied at Vale, Softplan, Ambev, Segware, Porter, and in the platform behind Benjamin.
If you are evaluating Lean it 101 today, evaluate us on the workflows we take into production, the pods we put on them, and the clarity of the engagement.